ARTPRESS provides strategic communication and targeted networking for projects in the visual arts, photography, architecture, and music.

Services

We help clients to position both themselves and their projects clearly within the art scene, and to generate a significant media presence. Alongside comprehensive consultancy work, ARTPRESS – Ute Weingarten devises and implements PR and communications strategies, organizes events and offers comprehensive coaching in the use of Social Media. Our services also extend to advertising strategy, media planning, and all aspects of media relations and editorial contributions.

CONSULTING

We see individual tasks within the big picture. Taking an assessment of the current situation as our starting point, we define goals and develop compelling strategies for the art sector. We identify target audiences, formulate core messages and define appropriate target media.

MEDIA RELATIONS

Since 2004, Ute Weingarten has been building up and constantly expanding and renewing a solid network of national and international media contacts. Our media network encompasses popular magazines; daily & weekly newspapers; special interest, professional & trade press; news & photo agencies; radio; TV; online and social media.

EVENT MANAGEMENT

We offer art and its protagonists a stage for direct and sustained communication. We offer our clients everything they need for their events, from the concept to its realisation, from a single source.

  • concept development and organisation of lectures, symposia and talks
  • individual events and accompanying programmes of events
  • location scouting
  • invitation and guest management
  • coordination of additional service providers (technical equipment, catering, etc)
  • moderating events

PUBLIC RELATIONS

We present art in a way that moves and fascinates people. Engaged in a continuous dialogue with journalists, we present themes in a way that takes media perspectives into account and creates newsworthiness and added value for the press.
Our PR services:

  • integrated communication concepts
  • press releases and press kits
  • media events (press conferences, press tours, etc)
  • media partnerships
  • arranging interviews and interview training
  • visits to editorial offices and individual talks with representatives from the media
  • agenda setting
  • cooperation with media & publishers
  • concept development and editing of supplements, brochures and image materials
  • evaluation and documentation of projects and their media resonance

MEDIA PLANNING

In order to maintain interest in an exhibition project, clients may request that we supplement our media relations work by developing a media planning concept and organising its realisation – from editing and layout to production and distribution. This includes measures and materials such as flyers and posters, insertions and outdoors advertising.

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